Calvin Klein launches the final installment of its Spring 2024 campaign featuring global brand ambassador and musical sensation JENNIE in Calvin Klein Underwear and Jeans.

Shot by Mert Alas, the campaign magnifies JENNIE’s playful confidence and infuses Calvin Klein’s emblematic Underwear and Jeans with her distinctive pop energy, elevating each style to icon status. New Intense Power underwear updates classic silhouettes with a bold iteration of the Calvin Klein logo, while new sensual Minimalist lingerie is designed for expressive, seductive comfort. The 90s Straight Jeans project effortless, nostalgic style with a stylish loose fit perfect for spring and beyond. This season’s Calvin Klein Underwear and Jeans collections are defined by relaxed simplicity, updating classic designs with a timeless, youthful attitude

The campaign and collection launch today, February 27, on calvinklein.com. JENNIE’s campaign content will roll out on @calvinklein social channels throughout the week and appear on prominent out-of-home placements around the globe.

The Spring 2024 seasonal campaign explored the world of Calvin Klein, highlighting the world’s top talent as they tapped into the bold confidence that defines the Calvin Klein lifestyle.

Campaign Credits:
Directed and photographed by Mert Alas
Styled by Emmanuelle Alt

Editorial Credits:
Calvin Klein

Social: @calvinklein

Calvin Klein unveils global brand ambassador Jung Kook in Calvin Klein Jeans for the latest chapter of the brand’s
Spring 2024 campaign.

Shot by Mert Alas, the campaign amplifies Jung Kook’s status as a global popstar, showcasing his natural confidence as he takes over the iconic Grand Central Station in new Calvin Klein Jeans styles. The latest Calvin Klein Jeans collection infuses wardrobe essentials with the brand’s youthful energy and distinctive minimal design codes: the 90s Straight Fit Jeans offer a nostalgic take on the quintessential denim silhouette, and the Oversized Monogram T-shirt upgrades a closet staple with a tonal take on the iconic Calvin Klein monogram logo. From new denim to elevated casual apparel, the Calvin Klein Jeans Spring 2024 collection brings unique style to iconic products and brings the brand’s authenticity into focus for a new generation.

The campaign and collection launch today, February 16 on calvinklein.com. Jung Kook’s campaign content will roll out on @calvinklein social channels throughout the week, with images also appearing on impactful out-of-home placements around the globe.

The Spring 2024 seasonal campaign continues to delve into the world of Calvin Klein, highlighting culture-shaping talent in distinct moments that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle. Watch this space for the next chapter

Campaign Credits:
Directed and photographed by Mert Alas
Styled by Emmanuelle Alt

Editorial Credits:
Calvin Klein

Social: @calvinklein

Calvin Klein introduces the second installment of its Spring 2024 campaign starring actor and musician Idris Elba styled in Calvin Klein menswear for his first campaign with the brand.

Shot by Mert Alas, the campaign sees Idris in Calvin Klein’s most refined Spring styles. In outerwear, the Classic Trench Coat, Seersucker Full Zip Shirt Jacket and Sateen Bomber Jacket’s elevated materials offer a sophisticated take on easy everyday layering options. New slim suiting introduces an elegant, polished silhouette in tailored wool, sateen and cotton fabrications. The Spring 2024 menswear collection’s lightweight outerwear, modern tailoring and premium men’s apparel channel Calvin Klein’s signature bold, effortless minimalism.

The campaign and collection launch today, January 30, on calvinklein.com. Idris’s campaign will roll out on @calvinklein social channels throughout the week, and images will appear on premium out-of-home placements around the globe

The Spring 2024 seasonal campaign continues to explore the world of Calvin Klein, highlighting dynamic talent in standalone vignettes that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle. The next installment drops soon.

Campaign Credits:

Directed and photographed by Mert Alas

Styled by Emmanuelle Alt

Editorial Credits:
Calvin Klein

Social: @calvinklein

Calvin Klein introduces its Spring 2024 campaign with renowned actor Jeremy Allen White in his debut for the  brand wearing Calvin Klein’s most emblematic underwear. 

A native New Yorker, Jeremy is shot by Mert Alas in his hometown in a series of stills and videos that showcase his  connection to the city and amplify his empowered energy in our most iconic styles. As seen on Jeremy, the Spring  2024 men’s Underwear collection refreshes classic Calvin Klein designs with new logo treatments and materials for  stylish, everyday comfort. New Intense Power, Micro Stretch and Micro Mesh styles marry bold design with  innovative fabrication for looks that are sleek and comfortable, while essential Modern Cotton and Cotton Stretch underwear provide an iconic base to every wardrobe. Across the Spring 2024 collection, Calvin Klein’s minimalist  essentials are presented with modern innovation and sensuality in its purest form.

The campaign and collection launch today, January 4, on calvinklein.com. Content featuring Jeremy will pulse out  on the @calvinklein social channels throughout the week and appear on high-impact out-of-home placements  around the globe.

The Spring 2024 seasonal campaign will explore the world of Calvin Klein, highlighting dynamic talent in standalone  vignettes that spotlight their individuality, unlock their confidence and reveal the full Calvin Klein lifestyle. Stay tuned for the next chapter.

Campaign Credits:
Directed and photographed by Mert Alas
Styled by Emmanuelle Alt

Editorial Credits: 
Calvin Klein

Social: @calvinklein

Calvin Klein grows even more in Ecuador and opens its new CALVIN KLEIN LIFESTYLE store in the city of Quicentro. This store has a space of 93 square meters.

The store includes a wide selection of items such as its lines: Men's, Women's, Underwear, Performance, Intimates, Sleepwear & Swimwear.

Calvin Klein grows even more in Uruguay and opens its new CALVIN KLEIN LIFESTYLE store in the city of Quicentro. This store has a space of 93 square meters.

The store includes a wide selection of items such as its lines: Men's, Women's, Underwear, Performance, Intimates, Sleepwear & Swimwear.

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Calvin Klein announces the launch of https://www.calvinklein.cr/ . This is Calvin Klein's new ecommerce platform in Costa Rica. This site increases the brand's online presence as well as expanding its access to the consumer.

The introduction of e-commerce in Costa Rica builds on Calvin Klein's continued commitment to investing and expanding its presence in the region. The site will offer online package tracking, dedicated email customer service, and an introductory free shipping offer. The new platform also offers the consumer to return or exchange purchases made online at CALVIN KLEIN stores for free.

Calvin Klein grows across Latin America opening its doors to its new outlet store in Chillan, Chile. 

It has a space of 144.7 square meters and includes product lines such as: Kids, Men's, Women's, Intimates, Undewears, accessories and shoes.

Calvin Klein grows even more in Venezuela and opens its new CALVIN KLEIN LIFESTYLE store in the Sambil Chacao mall, Caracas, Venezuela. This store has a space of 173.3 square meters.

The store includes a wide selection of items such as its lines: Men's, Women's, Underwear, Performance, Intimates, Sleepwear & Swimwear.

Calvin Klein extends to one of the most important airports in Panama and will open in 2023. The CALVIN KLEIN LIFESTYLE store at the Tocumen airport in TERMINAL 2 has a wide variety of products at your disposal and has a space of 67.37 square meters.

Calvin Klein arrives in Chile and opens the doors of its new CALVIN KLEIN LIFESTYLE store in Puerto Montt. This store has a space of 142.7 square meters.

The store includes a wide selection of items such as its lines: Men's, Women's, Underwear, Performance, Intimates, Sleepwear & Swimwear.

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Calvin Klein announces the launch of https://www.calvinklein.ec/ .  This is Calvin Klein's new ecommerce platform in Ecuador. This site increases the brand's online presence as well as expanding its access to the consumer.

The introduction of e-commerce in Ecuador builds on Calvin Klein's continued commitment to investing and expanding its presence in the region. The site will offer online package tracking, dedicated email customer service, and an introductory free shipping offer. The new platform also offers the consumer to return or exchange purchases made online at CALVIN KLEIN stores for free.

Tommy Hilfiger brings the brand back to its roots for Fall 2023 with a campaign reinterpreting its inclusive perspective on family; red, white and blue DNA; and optimistic take on modern Americana. The multi-generational cast features the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta and Devon and Steve Aoki who wear the new TOMMY HILFIGER Fall 2023 collection – characterized by timeless prep styles and Classic American Cool. 

“This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” says Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”

The Fall 2023 collection provides a modern vision of style inspired by both escapes to the great outdoors and TOMMY HILFIGER’s Classic American Cool prep essentials. Outerwear is at the heart of the collection with the New York puffer offering a modern perspective to the original puffers of the ‘90s, which captured the attention of youth cultures of the decade with bold branding, bright colors and oversized shapes. Taking a contemporary look at heritage styles and archival silhouettes, established brand signatures are given a playful remix across the collection, including the original Tommy Tartan, red, white and blue, global stripe and TH Monogram.

Captured in their natural elements, the campaign families are lensed to portray the richness of their personalities, interactions and environments. Friendships, communities and cultures come together in intimate, personal portraits that embrace a sense of optimism and shared joy.

Quincy Jones with family

Legendary producer, Quincy Jones, is a musical icon and 28-time GRAMMY Award® winner. He and his family have long been at the forefront of culture, music and style, including a deep history with the TOMMY HILFIGER brand. In the early ‘90s, his daughter Kidada worked closely with Tommy himself on the launch of TOMMY JEANS, creatively guiding the brand towards innovation and cultural relevance. The iconic family wear the elevated prep of the TH Collection shot at a classic American home.

Quincy Jones is joined by 21 of his family members including his seven children: Kidada, Rashida, Kenya Kinski-Jones (along with her partner Will Peltz and their dog Banksy), Jolie, Rachel, Quincy Jones III and Tina; his six grandchildren: Renzo, Eric, Jessica, Nea, Sunny Levine with his wife Abby, and Donovan McClain with his wife Mary; his 2 great-grandchildren: Billy Basie Levine and Tesla McClain and his niece Hope Relan along with her two children, Lucki and Ram Relan.

SZA with family and friends

Academy Award® nominee, GRAMMY® and multiple Billboard Music Awards, MTV VMA and BET Awards winner, SZA is a distinct force in contemporary music. As she continues to break records with her latest masterpiece, SOS, SZA is joined by friends and loved ones in a quintessentially American household. Feeling at home in classic American denim, SZA and her friends represent the future of music and the aspirations of Americana.

Featuring SZA, her mother Audrey Rowe, father Abdul Mubarak-Rowe, niece Savannah Rowe, as well as her loved ones Amber Wilson, Madeline Miller, MeLisa Heath and Nova Harmon.

Paloma Elsesser with family and friends

Face of fashion, Paloma Elsesser, along with her family and friends, represent a return to Americana as they head for the great outdoors. The family enjoys a cabin weekend in seasonal outerwear including contemporary perspectives on the puffer and padded tartan overshirts. Sage Elsesser wears the hero New York Check Puffer in classic red, white and blue – featuring a remix of the classic Tommy Tartan.

Siblings Paloma, Sage, Ama and Kanyessa McMahon are featured alongside their mother Anedra Shockley-Elsesser, grandmother Audrey Shockley, nephew Daschel McMahon and friend Maurice Remy Weise. Paloma is an American model who walked in the TOMMY HILFIGER Fall 2022 show at New York Fashion Week, while Audrey Shockley, Anedra Shockley-Elsesser and Ama Elsesser starred in the Holiday 2021 campaign. Sage Elsesser is a skateboarder, rapper, record producer, visual artist and model.

Amber Valletta with family

Icons of fashion, Amber Valletta and her family, are captured celebrating moments of togetherness as they return home for the weekend. The family wear lightweight layers from the essential classic American cool wardrobe. Timeless silhouettes including the Oxford shirt, chinos and navy blue blazer form the foundation of a bold and elevated preppy style.

The images feature Amber Valletta and Teddy Charles along with Amber’s son, Auden, and Teddy’s children, Raphaël and Talulah. Other members of the family include Amber’s mother, Teresa, and her husband, Robert. Amber is an American supermodel and actor, appearing on the cover of American Vogue 17 times and starring in several blockbuster films. Teddy is a renowned hairstylist and works with a variety of fashion brands and editorial publications.

Devon and Steve Aoki with family

Pioneers of music and fashion, model and actor Devon Aoki and GRAMMY nominated DJ and Producer Steve Aoki are joined by kids and close-knit family as they spend time together on the Malibu coast. The modern family guard against the elements in the embracing layers of the Tommy x Pendleton collaboration and contemporary takes on classic puffer jackets.

The images feature siblings Devon and Steve Aoki, their brother Kyle, niece Bella, Devon’s kids Hunter, Alessandra, Eleanor and Evelyn, Devon’s mother Pamela Price and half-sister Ellie Price.

Campaign Credits

Photography by Renell Medrano

Styling by Carlos Nazario

The Fall 2023 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

For Fall 2023, Calvin Klein redefines sensuality through scenes of pleasure and play.  

In their debut campaigns for the brand, Alexa Demie and Kid Cudi join ambassadors JENNIE, Jung Kook and Kendall Jenner in vignettes that capture their unique sensuality, confidence and playfulness through Calvin Klein’s distinctive lens. Shot by Inez & Vinoodh, each talent’s individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life. Taken separately, each scene tells a story of empowered confidence; as a whole, the campaign artfully embodies different facets implicit to the Calvin Klein brand. 

Alexa Demie is bold and seductive in new Calvin Klein Underwear. Simultaneously assertive and relaxed, Kid Cudi evokes carefree creativity in Calvin Klein Underwear and Jeans. JENNIE dials up her confidence in a mix of casual and refined Underwear and Jeans looks. Jung Kook channels playful energy as he moves like no one is watching in classic Calvin Klein Jeans. Kendall Jenner amplifies her femininity with Calvin Klein womenswear.

The Fall 2023 collections reinforce Calvin Klein’s design codes of minimal, modern and sensual. Across Underwear, Jeans and apparel, this season presents elevated pieces that are essential to every wardrobe, for every lifestyle. Classic silhouettes are updated with new fabrics and refreshed fits, and are complemented by the latest Calvin Klein jewelry and eyewear. The result is an expression of effortless style connected to the way we live our lives today. 

The Fall 2023 campaign and collection launch today, August 14, on calvinklein.com. Campaign videos and extended content will pulse out on the @calvinklein social channels throughout the week, and the campaign will appear on high-visibility digital and out-of-home placements around the globe. 

Campaign Credits: 

Directed and photographed by Inez & Vinoodh 

Editorial Credits:  Calvin Klein

Social: @calvinklein